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This news item is part of the weekly top 5 news bulletin (from Week 2, May 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

TikTok Launches 'Pulse Premiere' a New Premium Ad Placement Option

TikTok launches a new feature called Pulse Premiere within their advertising options. This is an extension of their existing ad format called TikTok Pulse. What TikTok Pulse helps you to do, is to take your ad and show it alongside the top 4% of TikTok’s content on any given day. So the top 4% of the content will be having your ad in between so that way you get a lot of exposure. That is TikTok Pulse. Now TikTok is going to the next level and saying you can choose the brands or the verticals within which you would like your ad to appear. So if you see a big name and you know that lots of people are following that account, and you can say, now I want my ad to appear in between their TikTok content. Could be a useful ad option if you have a big event or a big launch or something like that for your nonprofit or ministry.

Here is the full list of the Top 5 News Items from Week 2, May 2023 with source links from TikTok, WhatsApp, YouTube, Facebook, Google.

🗞️ News 1: YouTube Announces a New Personalized ‘For You’ Section in Channel Page   

Source: YouTube

🗞️ News 2: WhatsApp Releases Updates to Polls & to its Forwarding Feature  

Source: WhatsApp

🗞️ News 3: TikTok Launches ‘Pulse Premiere’ a New Premium Ad Placement Option  

Source: TikTok

🗞️ News 4: Google Rolls Out ‘Passkeys’; Releases 8 Top-Level Domains in Registry      

Source: Keyword | Google Registry

🗞️ News 5: Facebook Reels Gets Personalization Controls & Discoverability Features

Source: Facebook

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