Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 2, May 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
TikTok launches a new feature called Pulse Premiere within their advertising options. This is an extension of their existing ad format called TikTok Pulse. What TikTok Pulse helps you to do, is to take your ad and show it alongside the top 4% of TikTok’s content on any given day. So the top 4% of the content will be having your ad in between so that way you get a lot of exposure. That is TikTok Pulse. Now TikTok is going to the next level and saying you can choose the brands or the verticals within which you would like your ad to appear. So if you see a big name and you know that lots of people are following that account, and you can say, now I want my ad to appear in between their TikTok content. Could be a useful ad option if you have a big event or a big launch or something like that for your nonprofit or ministry.
Here is the full list of the Top 5 News Items from Week 2, May 2023 with source links from TikTok, WhatsApp, YouTube, Facebook, Google.
🗞️ News 1: YouTube Announces a New Personalized ‘For You’ Section in Channel Page
🗞️ News 2: WhatsApp Releases Updates to Polls & to its Forwarding Feature
🗞️ News 3: TikTok Launches ‘Pulse Premiere’ a New Premium Ad Placement Option
🗞️ News 4: Google Rolls Out ‘Passkeys’; Releases 8 Top-Level Domains in Registry
🗞️ News 5: Facebook Reels Gets Personalization Controls & Discoverability Features
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.