Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 2, Jun 22) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
YouTube rolled out an important feature last week that lets your audience connect their TV with their smartphone when they are watching YouTube videos. I know many of you ministries and churches use YouTube extensively to reach your audience. Your audience, who are increasingly starting to watch YouTube on their TV, are going to have this new experience very soon that you need to be aware of, where if they are logged into the same YouTube account on TV and their phone, there’ll be a pop up that says Connect. It’s just as easy as clicking the Connect button and their phone will become an extension of their TV. Now they can read descriptions, they can leave a comment, they can share your video, they can do all of that. It’s almost like a remote control for the TV, but only for the YouTube app. I think it’s a significant thing. It’s not a novel thing, because many platforms have been trying to do this for years. But I think YouTube has finally got it right, and has made this very simple, very easy from an audience perspective.
Here is the full list of the Top 5 News Items from Week 2, June 2022 with source links from YouTube, Twitter, Google, Instagram, Binance, Web3.
🗞️ News 1: YouTube releases a feature to easily link your Smart TV & Mobile
🗞️ News 2: Twitter allows admins & mods to pin, spotlight Community Tweets
🗞️ News 3: Google Marketing Live event features new tools for Ads & Insights
🗞️ News 4: Instagram announces visual rebranding; launches AMBER Alerts
🗞️ News 5: Web3: Binance raises $500mn & Google builds in-house team
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.