Welcome to Connected Church News!
Top 5 latest Digital, Social Media & Web3 News in 5 minutes, to help your ministry stay on top of industry trends.
This week, we have news about Netflix, TikTok, Meta, LinkedIn, Samsung, Google.
🗞️ News 1: Netflix ‘Kids Mystery Box’ now on Android; Paramount-Amazon ads deal
Two news items from the online streaming industry. First is from Netflix that announced their new feature kids Mystery box is now available on Android platform. This was a feature that they had launched a few months ago. This is about discovering new content inside Kids profile. So if you log into Netflix Kids Profile, you will see a question mark that allows you to discover new content on Netflix. It’s interesting they’re bringing it to a mobile platform. The next news is from Paramount. Paramount announced its partnership with Amazon Ads. The announcement says advertisers using Amazon DSP can programmatically reach audiences on various platforms. This includes platforms like Pluto TV, Paramount Plus, CBS News, Sports HQ, Comedy Central, MTV, VH1, etc. So check out this news if you are an advertiser as part of the Amazon Ads platform.
🗞️ News 2: Meta starts testing VR-Communities with members-only Horizon Worlds
Meta made a big announcement last week about a new VR virtual reality feature that they are launching called members-only VR worlds. So basically what they’re saying is, just like facebook groups, which you have on Facebook, you can create a closed community full of members in the VR space. So as you know, meta’s VR space is called horizon worlds. Now they are saying you as an organization or an individual have the capacity to create a closed community with members inside of it who you allow and this can be on the VR space. So you can create this world and you can allow entry only to people who are members of the world and have a closed VR social experience with those members. So quite an interesting announcement. The announcement says during the alpha test, each members only world can have up to 150 world members and 25 concurrent users
🗞️ News 3: LinkedIn gives a boost to its Newsletters with new tools & features
LinkedIn has announced that they are releasing new tools to help you increase the subscriber base of your LinkedIn newsletter. If you have been using LinkedIn newsletter, you know what a good tool this is to establish your thought leadership or to convey your message to your audience on LinkedIn. This is also a tool that has got a lot of engagement and views and is one of the fastest growing type of posting content on LinkedIn. The tools they have released now are one is one click URL. So basically you can take a URL, share it on your newsletter or your social media post, people can click on it and subscribe to your newsletter. They’ve also released an embeddable button that you can put on your ministry website and people can Click on it and join your LinkedIn newsletter. And they also say that they have increased the discoverability of this newsletter and connected it with your profile. So if somebody searches for your profile on LinkedIn now, they will be able to see the newsletter also as part of the featured section. So very interesting. Check this out
🗞️ News 4: TikTok adds a new Video Insights tool within Ads Manager reporting
TikTok has released a new tool called Video Insights inside its TikTok Advertising ads manager platform. So if you log into TikTok Ads Manager, on top, you will see a tab called Reporting. Inside that reporting tab, you now have a tool called Video Insights. This could be quite useful because it can help you first of all compare your ad performances. It can also help you dive deeper into each video videos. For example, if you have a successful video on TikTok, you can see frame by frame engagement metrics related to that video. You can see ads spend over time. You can see which creative is working. You can make informed decisions based on these important metrics related to your video. So it seems like a quite useful tool. Soif you use TikTok as part of your advertising mix, then this is something you definitely want to check out
🗞️ News 5: [Web3] Samsung, Google, Qualcomm partner for a mixed-reality platform
Last week Samsung had its product launch event called Unpacked and there were lots of announcements including a launch of a new phone, S 23 and various other announcements. But what really caught my attention and I wanted to bring to your notice is their announcement about a potential partnership with Google and Qualcomm. And the idea of this partnership is they are going to be working on a mixed reality platform. So mixed reality, virtual reality, all of these technologies are something that is up and coming. So I wanted to bring to your notice mixed reality is basically taking your real world and the virtual world and combining them. So you will be able to see the real world but the virtual or computer generated world or elements will be superimposed on them. And last week, we reported that Apple is coming up with their own mixed reality headset. And now this announcement from Samsung that Samsung, Google and Qualcomm are working on something like this. Interesting.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.