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This news item is part of the weekly top 5 news bulletin (from Week 2, Feb 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

TikTok adds a new Video Insights tool within Ads Manager reporting

TikTok has released a new tool called Video Insights inside its TikTok Advertising ads manager platform.So if you log into TikTok Ads Manager, on top, you will see a tab called Reporting. Inside that reporting tab, you now have a tool called Video Insights. This could be quite useful because it can help you first of all compare your ad performances. It can also help you dive deeper into each video videos. For example,if you have a successful video on TikTok, you can see frame by frame engagement metrics related to that video. You can see ads spend over time. You can see which creative is working. You can make informed decisions based on these important metrics related to your video. So it seems like a quite useful tool. So if you use TikTok as part of your advertising mix, then this is something you definitely want to check out.


Here is the full list of the Top 5 News Items from Week 2, February 2023 with source links from Netflix, TikTok, Meta, LinkedIn, Samsung, Google.

🗞️ News 1: Netflix ‘Kids Mystery Box’ now on Android; Paramount-Amazon ads deal 

Source: Netflix | Paramount

🗞️ News 2: Meta starts testing VR-Communities with members-only Horizon Worlds 

Source: Meta

🗞️ News 3: LinkedIn gives a boost to its Newsletters with new tools & features

Source: LinkedIn

🗞️ News 4: TikTok adds a new Video Insights tool within Ads Manager reporting   

Source: TikTok

🗞️ News 5: [Web3] Samsung, Google, Qualcomm partner for a mixed-reality platform

Source: Samsung

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