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This news item is part of the weekly top 5 news bulletin (from Week 1, Dec 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.

Twitter launches Website Conversions Optimization (WCO) for ads

Last week, twitter released three new advertising options, website conversions optimization, dynamic product ads, and collection ads. Out of this, I wanted to bring your notice to this new optimization called website conversions optimization. This is a very popular option, already available, available in other ad platforms like Facebook. Now, this is coming to Twitter, and what it helps you do is first you define a specific goal for your nonprofit, church or ministry. For example, add to cart could be a goal on your website or subscribing to something could be your goal on your website. So you choose this specific goal, then you allow twitter to go after people who are likely to take that particular action. So it could be very handy for specific advertising objectives and goals. So share this information with your advertising team and see if we can use this, especially during this holiday season.

Here is the full list of the Top 5 News Items from Week 1, December 2022 with source links from WhatsApp, Twitter, Pinterest, LinkedIn, Porsche, Web3.

🗞️ News 1: Twitter launches Website Conversions Optimization (WCO) for ads 

Source: Twitter

🗞️ News 2: WhatsApp releases ‘Message Yourself’ feature to access reminders/notes

Source: WhatsApp

🗞️ News 3: LinkedIn upgrades Company Pages experience with new updates & tools

Source: Linkedin

🗞️ News 4: Pinterest is now available in new languages including Afrikaans

Source: Pinterest

🗞️ News 5: [Web3] Porsche 911 & ‘Baby Shark’ part of major NFT projects & plans

Source: Porsche | Kidscreen

Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.

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