Welcome to Connected Church News!

Top 5 latest Digital & Social Media News in 5 minutes, to help your ministry stay on top of industry trends. 

This week, we have news about Twitter, Instagram, YouTube, Meta, Solana, Web3.

🗞️ News 1: Twitter launches a blog feature, Notes & new Spaces experiments

Source:Twitter | Spaces

Twitter made announcements about 2 features that could be helpful for you as a Nonprofit or a Church. First, is a feature called Notes, which is a blog feature, a long-form text content feature, that is going to be inside Twitter. Twitter has been playing around with this idea for a while, but now they have announced this feature where you can write 2500 character blogs, that will appear, once you have your blog, it will appear as a card in your Twitter feed and you can retweet promote it, share it with your audience. So it could be interesting and especially useful if you want to share a long-form transformative type of a text content on Twitter. The second feature is about the ease with which you can start Spaces. Twitter has added two more ways in which you can kickstart your Twitter Spaces conversation. First is directly from the Twitter composer and second is from a Retweet menu. I will link to all the details in the show notes.

🗞️ News 2: Instagram opens its Reels API to third-party developers & platforms

Source:Instagram

Instagram announced that they are opening up Instagram Reels API access to more third-party plat forms and developers. Now, what this means for you and me, as nonprofits and churches is, more platforms like Hootsuite, Sprout Social, Agorapulse, and all these platforms that we use for social media management will start getting Reels api, which is good for our workflow, because we use volunteers and staff, to manage our social media, especially Instagram. And today, not being able to schedule Reels or manage Reels on these platforms is becoming a problem. You have to go directly to Instagram app, which means you have to give access, etc. So now that could get resolved in the days to come because Instagram says that they are giving access. The scope of access is to content publishing, insights, comment moderation, etc., to these third-party developers and platforms, which is great

🗞️ News 3: YouTube releases 2022 Culture & Trends Report about Gen-Z Audience

Source:YouTube

YouTube has released this year, 2022, edition of their Culture and Trends report. This year, the report is focusing on Gen-Z. And they’ve talked to the creators and viewers from this generation. There are some interesting statistics that you, as a leader of a nonprofit or a church, do not want to miss. For example, I’ll give you one statistic-“65% of Gen Z online, 18 to 24-year olds agree that content that’s personally relevant to them is more important than the content that lots of other people talk about.” Talk about trending content! You always think trending content is more important, but younger people are saying, “look, what is relevant to us is more important than what is trending”. So your social media strategy can change based on this information. In fact, I’ll read you one more, which says “83% of Gen Z have used YouTube to watch soothing content that helps them relax.” So as ministries, this kind of information is important for us to understand and produce content accordingly.

🗞️ News 4: Meta rebrands Facebook Pay & announces AI Audio Tools for AR, VR

Source:Facebook Pay | Meta

Meta made couple of announcements. One is about rebranding of Facebook Pay to Meta Pay. So now the whole payment option will be called Meta Pay and you can register for it. The article actually outlines ways in which you can register for it and use it. If you’ve not yet checked out Meta pay then you might want to check it out because it is integrated into Facebook, Instagram, WhatsApp, and everything Meta. The second announcement is an interesting one about audio features that they are bringing. Three new A.I. Artificial intelligent audio features they are bringing to AR and VR. As you know, Meta is very focused on the VR space. The announcement says they are bringing 3 models: “visual acoustic matching, visually informed dereverberation, and visual voice”. Don’t worry about the jargon. What you need to know as a nonprofit or ministry is, that audio on AR and VR is going to get better because of these models. Meta is focusing on making audio better which is great! Because we are all about audio-messages, songs, worship, all of that

🗞️ News 5: [Web3] Solana enters crypto-mobile space with a new smartphone, Saga

Source:Solana

In our Web3 news, we have an interesting announcement about one of the first Web3 / crypto-based smartphones being launched. Solana Labs, which represents the founders and the community behind Solana Blockchain Network, which is one of the top blockchain networks, made an announcement that they are releasing two things. One is a Web3, crypto-based smartphone that is coming in 2023. This is called Saga. I will link to the full website. Do have a look. It’s very fascinating and interesting to think that your phone will actually be decentralized! In some ways, the technology will be decentralized. It’s very interesting to have a look at the future of smartphone, if this is going to go in the direction it’s going. The second announcement is about the software development kit (SDK). Obviously, you need software and apps that run this. So they’ve also released a software development kit called Solana Mobile Stack, SMS

Connected Church News: Digital & Social Media – Week 1, July 2022
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