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This news item is part of the weekly top 5 news bulletin (from Week 1, Jul 22) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures. 

YouTube releases 2022 Culture & Trends Report about Gen-Z Audience: Connected Church News

YouTube has released this year, 2022, edition of their Culture and Trends report. This year, the report is focusing on Gen-Z. And they’ve talked to the creators and viewers from this generation. There are some interesting statistics that you, as a leader of a nonprofit or a church, do not want to miss. For example, I’ll give you one statistic-“65% of Gen Z online, 18 to 24-year olds agree that content that’s personally relevant to them is more important than the content that lots of other people talk about.” Talk about trending content! You always think trending content is more important, but younger people are saying, “look, what is relevant to us is more important than what is trending”. So your social media strategy can change based on this information. In fact, I’ll read you one more, which says “83% of Gen Z have used YouTube to watch soothing content that helps them relax.” So as ministries, this kind of information is important for us to understand and produce content accordingly.

Here is the full list of the Top 5 News Items from Week 1, July 2022 with source links from Twitter, Instagram, YouTube, Meta, Solana, Web3.

🗞️ News 1: Twitter launches a blog feature, Notes & new Spaces experiments

Source:Twitter | Spaces

🗞️ News 2: Instagram opens its Reels API to third-party developers & platforms

Source:Instagram

🗞️ News 3: YouTube releases 2022 Culture & Trends Report about Gen-Z Audience

Source:YouTube

🗞️ News 4: Meta rebrands Facebook Pay & announces AI Audio Tools for AR, VR

Source:Facebook Pay | Meta

🗞️ News 5: [Web3] Solana enters crypto-mobile space with a new smartphone, Saga

Source:Solana

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