Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 1, Apr 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
In spite of last week being a busy one for TikTok, where its CEO appeared before the US Congress, they seem to be releasing new features. Last week they announced a new feature called Branded Effects, which lives inside the Effects House. Effects House is the one where as a creator or as a designer you can go in and you can create your own augmented reality AR effects. That is when you use TikTok, you would’ve seen effects like having a mask or having something, an augmented reality element, appearing inside the video, that you can wear or it’s on your face etc. So you can create that inside the Effects House. Now they’re bringing Branded Effects, which means, for example, as a ministry, you can create your own branded mask, or your own branded helmet or a face effect or something like that. And users can actually use that when they create videos. This will be branded. And this helps you run new types of AR campaigns.
Here is the full list of the Top 5 News Items from Week 1, April 2023 with source links from YouTube, Meta, Microsoft, TikTok, OpenAI.
🗞️ News 1: YouTube Partners with Frontier & Moves Towards the Future of TV
🗞️ News 2: Meta Announces Testing of New Ad Tools for Retail, eCommerce Campaigns
🗞️ News 3: Microsoft Builds An Image Creator Powered by DALL-E Inside Bing App
🗞️ News 4: TikTok Launches Effect House Branded Effects to Enable AR Campaigns
🗞️ News 5: OpenAI Releases ChatGPT Plugins Adding More Capability to the Tool
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.