Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 1, Oct 2023) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Snapchat has announced that they are going to monetize the My AI chatbot by introducing sponsored link in partnership with Microsoft Advertising. When you chat with your My AI chatbot, and ask it questions and it responds based on the conversation, they will start showing you sponsored links, which will help people promote their products and services. My AI is one of the most used AI chatbots. According to the company, they have 150 million users who have so far generated more than 10 billion conversations. As a nonprofit, church or ministry, if you are looking to minister to a demographic that uses Snapchat and uses My AI within Snapchat, then this might be a good advertising opportunity for you. We’ll have to wait and watch how it takes off because a chat is usually a very personal, interactive experience. Having ads inside that has to be done very well. So we’ll just wait and see how this goes.
Here is the full list of the Top 5 News Items from Week 1, Oct 2023 with source links from Meta, Snapchat, Sphere, Google, Spotify.
🗞️ News 1: Meta adds AI Experiences & Features Across Multiple Apps & Products
Source: Meta
🗞️ News 2: Sphere, Las Vegas, sets New Media Standards for Live Events & Shows
Source: CNN
🗞️ News 3: Google Launches New ‘Chromebook Plus’ with Built-in AI Capabilities
Source: Google
🗞️ News 4: Spotify Launches ‘Jam’, Social Feature to Invite Friends & Share Music
Source: Spotify
🗞️ News 5: Snap Partners with Microsoft Ads bringing Sponsored Links into ‘My AI’
Source: Snap
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.
