Welcome to the Connected Church News!
This news item is part of the weekly top 5 news bulletin (from Week 1, Nov 2022) specially packaged for leaders of Nonprofits, Churches, and Faith-based Social Ventures.
Google has launched a new tool called My Ad Center and this tool will appear in Google’s products like Google Search, YouTube, etc. When you search for something you see ads along with the search results.Now below those ads you will see an area called My Ad Center where you can choose your personalization on what kind of ads you want to see, whether it’s relevant and all of that. Earlier there were elements like about this ad or ad settings where these things were available. Now all of that is being replaced by this new tool called My Ad Center. So it’s important for you as an advertiser or a marketer to understand this new process or behavior that is going to be in front of your audience. So when they see your ad, this is what they are going to choose. So it becomes all the more important for you to target the right audience so that they do not say I don’t want to see this ad.
Here is the full list of the Top 5 News Items from Week 1, November 2022 with source links from Google, LinkedIn, Meta, YouTube, Web3.
🗞️ News 1: Meta brings Reels to Facebook Groups; announces new community tools
🗞️ News 2: YouTube rolls out design changes to platform including Ambient Mode
🗞️ News 3: LinkedIn continues to grow in both revenue & engagement, says Microsoft
🗞️ News 4: Google launches My Ads Center, giving users better control over the ads
🗞️ News 5: [Web3] UK’s Lower House of Parliament votes in favor of Crypto
Any questions or thoughts? Please leave them in the comments or DM me on any of the social channels.
Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches, and Ministries.