by Natchi Lazarus | Sep 26, 2018 | SEO Search Marketing
The influence of ‘search’ is not just limited to online transactions anymore – Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase.... 
by Natchi Lazarus | Sep 12, 2018 | Content Marketing, How-tos, Social Media Marketing
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted – a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that... 
by Natchi Lazarus | Aug 29, 2018 | Social Media Marketing, User and Consumer Behaviour
Social media marketing has a special characteristic that is unmatched by any other type of marketing – its ability to get your brand or product so close, right into the personal space of the customer. In social media marketing, every time you release a campaign... 
by Natchi Lazarus | Aug 1, 2018 | Content Marketing, Social Media Marketing
Good content deserves to be set free. Understanding the ‘Art of Amplification’ can help you do that. When you have a great idea, a good message, a valuable service or a life-transforming sermon, the world needs to know about it. You simply need to be... 
by Natchi Lazarus | Jul 18, 2018 | Personal Branding, Social Media Marketing
Authenticity and trust are important words in business. They have always been important. But their importance has increased manifold in today’s noisy social media world where people are bombarded with content from all sides. A foolproof way to help your customers...
