by Natchi Lazarus | Feb 6, 2019 | Reports and Statistics, Social Media Marketing
(UPDATED JAN 2019) We live in an unprecedented time. Technology is evolving at an incredible rate, impacting the world around us like never before Did you know that 57% of the world population is already connected on the Internet?Did you know that 45% of the world... 
by Natchi Lazarus | Jan 30, 2019 | Resources and Tools, Social Media Marketing
If you try searching for the term ‘Social Media Marketing Books’ on Amazon or Google, you will end up with 1000s of results. With easy self-publishing options, there are more authors writing and publishing books on social media marketing now than... 
by Natchi Lazarus | Jan 23, 2019 | Content Ideas, Social Media Marketing, Video Marketing
YouTube recently said that there are 1.8 billion monthly logged-in users on its channel. Another interesting statistics in that announcement is that on TV screens (yes, on the big one, not on your phone screen) people watch 150 million hours of YouTube videos per day!... 
by Natchi Lazarus | Jan 9, 2019 | Social Media Marketing
I don’t have to tell you that video is important. You know it. You see it all around you. You create them every week. But the challenge is getting people to watch it. The challenge is figring out how to drown all the noise on the internet and get your... 
by Natchi Lazarus | Jan 2, 2019 | Resources and Tools, Social Media Marketing
Are you ready for 2019? Do you have a plan in place for social media and digital marketing? When you create your digital plan for the coming new year, it is important that do not miss any key areas of marketing or trends that you need to consider. This 15-point... 
by Natchi Lazarus | Dec 23, 2018 | Word at Work
In History, the timing of the birth of Jesus Christ is very interesting and significant. I am not a history expert by any means, but as someone who is curious and interested in both the Bible and history, I am fascinated by how much history can teach us, and the... 
by Natchi Lazarus | Dec 5, 2018 | LinkedIn Marketing, Social Media Marketing
LinkedIn recently confirmed to TechCrunch that it plans to build ‘Stories’ feature into its platform, and is currently testing it with students. There has been a mixed response from the business and marketing community for this news. Most of them negative.... 
by Natchi Lazarus | Nov 21, 2018 | Marketing Questions, Social Media Marketing
“Natchi, social media is not working for me. I need help”, this was the WhatsApp message that I received from my friend. My friend is a sincere social entrepreneur. She is hardworking. She loves to engage with her audience. She has built a good reputation and... 
by Natchi Lazarus | Oct 24, 2018 | Digital Marketing, Marketing Questions
As a leader, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working... 
by Natchi Lazarus | Sep 12, 2018 | Content Marketing, How-tos, Social Media Marketing
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted – a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that... 
