Blog | Natchi Lazarus https://www.natchilazarus.com Digital and Social Media Strategies for Nonprofits, Churches, Ministries and Faith-based Ventures Fri, 16 Aug 2019 12:44:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://i0.wp.com/www.natchilazarus.com/wp-content/uploads/2018/12/cropped-nml-logo-black-with-initials-512-Square.png?fit=32%2C32&ssl=1Blog | Natchi Lazarushttps://www.natchilazarus.com 32 32 74508592 Digital & Social Media News: August 2019, Week 3https://www.natchilazarus.com/weekly-digital-social-media-news-16-august-2019-e029/ https://www.natchilazarus.com/weekly-digital-social-media-news-16-august-2019-e029/#respond Fri, 16 Aug 2019 12:09:41 +0000 https://www.natchilazarus.com/?p=2055 The latest digital & social media marketing news for nonprofit, church leaders and faith-based organisations, from Week 3 of August 2019.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Google, Facebook, Twitter, and China‘s Cryptocurrency plans.

Top 5 Digital & Social Media News

News #1 – China is close to releasing its own Cryptocurrency

China is close to releasing its own Cryptocurrency
(SOURCE)

Earlier this week, Bloomberg reported that the People’s Bank of China (PBOC) is very ‘close’ to releasing or issuing its own cryptocurrency.

Ever since Facebook talked about Libra, it’s digital currency, central banks from around the world have been on high alert, thinking about their own cryptocurrency or digital currency versions, or seeing how this is going to impact the monetary policies.

Many central banks including PBOC have issued statements that digital assets like cryptocurrencies have to come under the oversight of central banks, in order to prevent potential foreign exchange risks.

Now, this is a space that as leaders, is important for us to watch because digital currencies are going to be an inevitable part of our digital future. So we will keep track of it and we will keep you posted on the developments.

News #2 – Augmented Reality (AR) comes to Google Maps

Augmented Reality (AR) comes to Google Maps
(SOURCE)

Google Maps announced a new feature last week. It’s a beta feature called Live View.

Live View, puts arrows and directions in the real-world footage. When you point your phone to a real-world location, it will show you arrows on where to go.

Have you ever been in a situation where you get to a point on Google maps, and then there are many streets and you don’t know when it says ‘left’, you don’t know which left, is it this left or the left adjusting to it… that kind of confusion?

Now you can just point your camera and you will see an arrow on top of the location saying which street you need to take.

It’s a big leap and it’s an important technological advancement. So if you have an Android or iOS phone with AR capabilities, then you should be able to check it out right now. Update your Google Maps and go check it out.

News #3 – Facebook in talks with top news outlets offering millions for their content

Facebook in talks with top news outlets offering millions for their content
(SOURCE 1)
Facebook launching news tab
(SOURCE 2)

Wall Street Journal (WSJ) reported last week that Facebook is approaching news outlets like ABC News and The Washington Post, offering them millions of dollars to license their content.

This is a strategy that Facebook is adopting before it launches its News Tab. Earlier its CEO talked about News Tab as one of the ways to deal with fake news.

The plan of Facebook is to have this tab called ‘News’, inside the app, where you click on it and you consume news from trusted publishers and trusted sources.

So that you don’t have to wonder whether this news that you’re consuming within Facebook is fake news or not. That is the longterm plan of Facebook with respect to the news.

News #4 – Twitter to have a keyword-based search inside direct message inbox

Twitter to have a keyword-based search inside direct message inbox
(SOURCE)

Twitter seems to be working on a search functionality within the Direct Messaging inbox by keywords.

This could be very useful for people with a lot of personal conversations because earlier, searching through the personal conversation on Twitter was not easy. You had to keep scrolling.

Now you can search them through keywords. It’s a welcome feature, and I think it’s going to benefit a lot of users.

News #5 – Google’s image search gets a new look and eCommerce upgrade

Google’s image search gets a new look and eCommerce upgrade
(SOURCE)

Google announced last week about changes in the image search.

When you search for an image on Google, and you see all the search results, you can click on any image and a new side panel will open up, which will remain there, even when you’re scrolling through the images.

This is a new one.

As you scroll through and you click on another image, you will be able to go back and forth in the side panel.

eCommerce: Apart from just listing the details of the image, Google is also interestingly adding the e-commerce components, like pricing of the product. Suppose it’s an e-commerce product, it’ll add the pricing, the reviews and so on to help you make a buying decision.

So, they are not only improving the search, but they’re also helping people buy through the search directly.

If you are an organization that has an e-commerce component built into your business or your nonprofit, then you might want to take note.

There are instructions from Google for developers on how to make their product appear in this listing.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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How to Optimize your Instagram Bio: 3 Pro Tipshttps://www.natchilazarus.com/optimize-instagram-bio/ https://www.natchilazarus.com/optimize-instagram-bio/#respond Wed, 14 Aug 2019 08:49:49 +0000 https://www.natchilazarus.com/?p=2036 Your Instagram bio is the first thing that your audience will see. Make a good first impression. Learn how to optimise it with these 3 pro tips.

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Not sure at what point this happened. But Instagram has taken over our online social life.

Not just ours, but that of our audience too.

(SOURCE)

The reason that Instagram has had such great success is that it is quick-visual-mobile-entertaining-educational-social. In just a few minutes of scrolling, you can connect with your friends, catch up with your family, learn tips, watch cat videos and do much more on Instagram.

But that also means that people’s span of attention on Instagram is very very less (I am not going to quote the popular fake not-true stats that says our attention span is less than that of a Gold Fish. But based on my interaction with fellow human beings, I am surprised that it is not true.)

Since you have less time on Instagram to tell people who you are and why they need to follow, like and engage with you, how you make the first impression is crucial.

Instagram Bio:

One of the first steps to make sure that your Instagram strategy works well for you, is to optimize your Bio and set it up right.

Bio is simply the ‘About‘ section that your audience will see first thing when they visit your Instagram account.

Natchi Lazarus Instagram Bio

How your bio is structured will determine the first impression you leave on people, and makes all the difference between they taking action that you want them to take and they moving on to other things.

Let us look at 3 tips that could help you optimize your Instagram bio and attract the right kind of followers.

Optimizing your Instagram Bio: 3 Pro-Tips

Tip 1: Use words that your audience use

When you write your bio, include words that your audience uses on a regular basis. Write for them, not for you. You should know your audience so well that you must speak their mind and language. This will help them identify with you and relate to you.

I see many accounts that are more like a CV. It talks about how great people are, and how they have achieved great things. That is not going to help.

People don’t care who you are and what you have done. They want to be helped, inspired, educated and entertained.

Try to answer the following questions in your bio text:

  • How can you help them?
  • What makes you capable of helping them?
  • What are the other things you do that is related to (or) showcases those capabilities?
Natchi Lazarus Instagram Bio Words Used

When answering these, try and use the words that your audience use and it will make all the difference to the growth of your Instagram account.

You may not get it right the first time (I did not), keep tweaking, listen to feedback, watch other popular accounts and learn.

Tip 2: Make it visual and interesting

When someone visits your Instagram Bio, it should be attractive enough for them to stop and read it.

But the challenge is, you cannot use photos or designs (other than your profile photos or logo) on Instagram. There is no cover or header image option. You need to depend on the limited tools that Instagram gives. But you can sure make use of 2 them effectively.

Visual Tool 1 – Emojis 👀 👋🏼 ❤️ 😺 😉 👍🏼

If you get creative, you can use Emoji’s to convey all the 3 points that I talked about in Tip 1.

Spread them out through the bio and make it fun, interesting and informative.

Expert Tip: Don’t overdo the emojis.

Screenshot of Natchi Lazarus Instagram Bio with Line Breaks Emojis

Visual Tool 2 – Line Breaks

The other thing that could make your bio interesting and readable is the LINE BREAK.

Use line breaks to talk about various areas of your life. Instead of having a long, boring 150-character-paragraph, make people stop and pay attention to who you are and what you are saying by using short, catchy sentences.

Expert Tip: Use your Notes app (iOS) or Google Keep (Android) to type the bio the way you want then paste into Instagram.

Tip 3: Add relevant @ mentions and # hashtags

Instagram allows you to @ mention other Instagram accounts and add Hashtags to your bio. Make full use of it.

If you have other personal or business accounts that are related to what you do and showcases your capabilities or brand, then include them.

For example, I have included the Instagram handle of my book, The Connected Church in my bio, since that is an important part of my personal brand.

Sometimes (not always), I also include a link to the hashtag #AskNatchi, which is my brand-hashtag, which I use in all important posts and blogs.

Bonus Tip: Design & make use of the Story Highlights

Many people miss this one.

Highlights is an important tool that Instagram gives us. Its purpose is to add Stories that stay on your account for more than 24 hours.

But since Instagram allows you to add ‘Covers‘ to each highlight, you can creatively structure it to showcase your brand, who you are, and various aspects of your life and work.

Screenshot of Natchi Lazarus Instagram Bio Story Highlights Section

You can see how I use highlights to talk about my personal, faith and professional life.

Well, I hope these tips have helped you think about making a good first impression on Instagram.

Let me know if you have further questions. I am happy to help you.

Stay Connected. Stay Blessed.

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Do churches need a separate Facebook Page for each ministry? #AskNatchihttps://www.natchilazarus.com/churches-separate-facebook-page-for-each-ministry/ https://www.natchilazarus.com/churches-separate-facebook-page-for-each-ministry/#respond Tue, 13 Aug 2019 13:52:21 +0000 https://www.natchilazarus.com/?p=2030 Wondering if your church should setup a separate Facebook page for each ministry? Here are some thoughts and tips from Natchi Lazarus from #AskNatchi show.

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Here is the answer from the recording of our Weekly LIVE Q&A video.

We go live every week on our Facebook page and answer questions from our audience.

If you want to catch the session ‘Live’, join us and interact with our amazing community while we are live, you can visit our Facebook page and follow these simple steps:

  1. Click the LIKE button
  2. Click the drop down in the FOLLOWING button (next to the LIKE button) and select ‘See First’ option.

On YouTube you can ‘Subscribe’ by clicking here, and then click the BELL 🔔 icon to get notified.

That is it. See you next week in our LIVE session!

I hope this was helpful.

If you have any further questions on this (or on another topic), send it across to me and we will answer them for you in this show.

Have a great day.

Stay connected. Stay blessed.

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Digital & Social Media News – August 2019 – Week 2https://www.natchilazarus.com/weekly-digital-social-media-news-09-august-2019-e028/ https://www.natchilazarus.com/weekly-digital-social-media-news-09-august-2019-e028/#respond Fri, 09 Aug 2019 13:47:41 +0000 https://www.natchilazarus.com/?p=2013 The latest digital & social media marketing news for nonprofit, church leaders and faith-based organisations, from Week 2 of August 2019.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Apple, Google, Facebook, WhatsApp, Instagram, and a research report from the University of California, San Franciso.

Top 5 Digital & Social Media News

News #1 – Apple Card: Apple now has its own credit card

(SOURCE)

Apple confirmed its plan last week, to release its own credit card called the Apple Card. Apple Card will start accepting applications from August.

To start with, it will be rolled out in the US.

This will not be your regular credit card with a 16 digit number and CVV, the stuff that we are used to.

According to the company, they will generate a card number randomly for every purchase, to make it more secure. Interesting, isn’t it?

It will be exciting to see how this pans out for Apple. But it’s definitely starting a big trend in the tech industry where technology companies are getting into the credit card business.

News #2 – Instagram now allows you to schedule your posts using your desktop

(SOURCE)

Instagram announced last week that you will be able to schedule your Instagram posts and your IGTV posts on your desktop, using Facebook’s Creator Studio tool.

If you’re already using Creator Studio, you know that there are lots of options for managing your Facebook Page. And now you will be able to connect your Instagram account and start scheduling Instagram posts right from your desktop.

This can be really helpful for ministries and nonprofits who have teams managing Instagram. Instead of using your mobile, you now can do it on your desktop.

News #3 – Google announces new updates to its Featured Snippets section

(SOURCE)

Google announced last week, that there is a new update to their Featured Snippets section of the search engine.

Featured Snippet is basically that extra information that you will see once you search for something on Google. For example, let’s say you’re searching for “World Cup”. You will see, instead of just defining what World Cup is, or about World Cup, it will give you the schedules of the matches, and the scores of the different teams so far and so on. Have you seen that? That is called Featured Snippets.

Now, Google is saying they have updated that so that the system knows whether the result is outdated, or is it current and relevant.

Basically what you need to understand in this news is, Google is getting smarter about the age of the content and it is getting smarter about which content they need to show and which content they need not present to people.

So you as a creator, as a leader, when you think of it, create content that is clearly laid out. When Google searches or browses through your content, Google’s algorithm should know that this is how your data is structured, your information is structured. So that it can present it in the most relevant format to people.

Of course, if you have a technical search engine team, they can look at how your snippets are structured. You can pass this information onto them, but as a leader, all you need to know is, presenting information to Google needs to be in a very clear structured format with headlines and subheading and so on so that Google can present it in a relevant format to their users.

News #4 – Research Report on Brain-Computer Interface: What if you could type directly from your brain?

(SOURCE 1)
(SOURCE 2)
(SOURCE 3)

Our next big news is about a research report on Brain-Computer Interface (BCI) program.

This is a program that will basically help you ‘Type with your brain, not your Fingers’! Whatever you think, you will be able to type.

This is a breakthrough technology and researchers at the University of California, San Francisco has released their findings.

This is a program that was sponsored by Facebook, so the details of the findings are also available on Facebook’s blog, and the University’s blog, and also on Nature.com. This is really interesting, go through it.

Even though this technology is at a very nascent stage, just getting started, these reports indicate that they have made good progress. So it is only a matter of time before it actually becomes a practical thing and we start seeing this being implemented on our day to day devices and all that we do on technology.

News #5 – The words ‘from Facebook‘ to be added to Instagram and WhatsApp.

(SOURCE)

Facebook has confirmed that it is planning to add the word ‘from Facebook’ to Instagram and WhatsApp in the App stores (and other places, I guess). They have already done this with Oculus and other products.

So Instagram will be renamed as ‘Instagram from Facebook‘ and WhatsApp as ‘WhatsApp from Facebook‘.

The company has said that this decision is ‘to make clear that these products and services are from Facebook’.

But what I want you to notice is how Facebook is bringing together all these 3 platforms.

Many people don’t even know that Instagram and WhatsApp are from Facebook. (Well, they will know that very clearly soon). But operationally, if you think of it, these 3 are going to be interoperable, and the company has been hinting that & they’ve been stating that very clearly.

Very soon you will be able to operate on all of these 3 platforms simultaneously with a lot of ease.

So start planning for that. If you are using one platform and not the other, then maybe you want to think how you are going to use your content on all these platforms, when Facebook makes the interoperability very convenient, very soon.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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3 Mistakes to Avoid while Setting up Your Facebook Pagehttps://www.natchilazarus.com/mistakes-to-avoid-facebook-page-setup/ https://www.natchilazarus.com/mistakes-to-avoid-facebook-page-setup/#respond Wed, 07 Aug 2019 14:30:27 +0000 https://www.natchilazarus.com/?p=1881 Your Facebook page is one of your most important online assets. Here is a list of 3 common mistakes while setting it up and how to avoid them.

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Have you set up your Facebook page right?

Will someone visiting your Facebook Page get an accurate representation of who you are and what you do?

Can people take the action that you want them to take on your Facebook page easily, without getting confused?

Today, your social media presence is the face of your brand/organization (along with your website). And your Facebook page is one of the first things that people will check out when they wish to know more about you, or get involved with your organization in some way.

So it is important to present the right story, the right visual imagery and the right information on Facebook.

As of March 2019, Facebook had 2.3 Billion monthly active users. That is more than 30% of the World’s population (7 Billion).

How you present yourself on this platform can make a big difference to your online branding. 

When I am asked to help any organization as a consultant, one of the first things I do is an audit, assessing their presence and the basic setup of their social media channels.

During my audits, I have found that there are 3 common mistakes that organizations make – 3 key areas that people don’t pay much attention to. Here is the list and tips on how you can avoid them.

3 Common Mistakes To Avoid When Setting Up Your Facebook Page

Mistake 1 : Not completing the ‘About’ section

Facebook gives you a lot of options to describe who you are, what you do and how you can help your audience. All those options are in the ‘About’ section of your Facebook page.

Most organizations usually take a lot of effort creating the profile picture and the cover image.

Once that is done, they just fill in some basic information like name, website, phone number, and they start posting.

That might be OK to get started. And that might be enough for the audience who just skim through your channel.

But if you like people to engage with you – donating, volunteering, purchasing, sharing your content, etc., then you need to consider giving more information about you.

The ‘About‘ section is where you have the opportunity to provide that information. It is also important to let Facebook know these details about you so that they can place you at the right sections in their database and listing.

How to avoid mistake number 1:

Visit the ‘About’ section today and make sure the following details are complete:

  • Contact details (with links)
  • Description (Long and Short)
  • Business details

Mistake 2 : Not optimizing the CTA button

Facebook gives you one prominent button that you could have right at the top of your page.

I have seen many organizations not optimizing it. Most of them leave it to the default.

Did you know that there are more than 10 types of CTA call-to-action buttons that you can add to your page?

  1. Book Now
  2. Contact Us
  3. Sign Up
  4. Send Email
  5. Send Message
  6. Call Now
  7. Watch Video
  8. Learn More
  9. Shop Now
  10. See Offers… and more

How to avoid mistake number 2:

Spend a few minutes thinking about the type of audience who might visit your Facebook page.

Click the ‘Edit Button’ link and go through at all the 10+ options that Facebook gives you and select the right one. Optimizing the CTA button is that simple.

facebook setup cta buttons 1

Mistake 3: Not using ‘Creator Studio’ to manage both Facebook & Instagram accounts

Facebook gives you a powerful tool call ‘Creator Studio‘ which can help you manage your Facebook page AND your Instagram accounts in one place.

It sits right at the top of your admin menu and most page managers ignore it. I highly recommend you check it out.

Some of the features of Facebook Creator Studio that I like are:

  1. Clean Layout – It has a layout that helps you focus on the most important aspects of your Facebook page and Instagram
  2. Quick Overview – It helps you get a quick overview of the numbers (engagement, video views, followers details, etc)
  3. Create Posts – It let you create posts with a much cleaner layout.
  4. Upload Videos – It lets you upload videos and add all details to post
  5. Go Live – It lets you go LIVE from your desktop (with a simple web camera or a studio setup)
  6. Manage Instagram – It lets you connect your Instagram account and manage it on the desktop (at least the basic stuff). This is a BIG one since Instagram is a mobile app and managing it on the desktop can free you from your mobile device.
  7. DM Management – It lets you manage and reply to Instagram and Facebook direct messages from the same place.
  8. Team Access – Your entire team can use this to manage the page.

How to avoid mistake number 3:

You can start using with ‘Creator Studio‘ with a few simple steps.

  • Start by connecting your Instagram account.
  • I recommend you group your pages (if you manage multiple ones) this will help you manage them easily and do functions like crossposting.
  • Do check out the ‘Insights‘ section and familiarize yourself to the layout. This can be useful when you like to track your page performance.
  • Go through ‘Sound Collection‘, which helps you download soundtracks and sound effects for your video
  • Check out ‘Rights Manager‘, which helps you protect your content.

Let me know if you have any questions related to setting up your social media presence. Happy to help.

Stay Connected. Stay Blessed.

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Digital & Social Media News – August 2019 – Week 1https://www.natchilazarus.com/weekly-digital-social-media-news-02-august-2019-e027/ https://www.natchilazarus.com/weekly-digital-social-media-news-02-august-2019-e027/#respond Fri, 02 Aug 2019 08:13:14 +0000 https://www.natchilazarus.com/?p=1974 The latest social media & digital marketing news for nonprofit, church leaders and faith-based organisations, from Week 1 of August 2019.

The post Digital & Social Media News – August 2019 – Week 1 appeared first on Natchi Lazarus.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Google, Facebook, WhatsApp, Ofcom, and TikTok.

Top 5 Digital & Social Media News

News #1 – Google’s Sound Amplifier app could help people with hearing loss.

Google’s Sound Amplifier app could help people with hearing loss
(SOURCE)

Last week, Google released details about an Android app called Sound Amplifier.

This app from Google is designed to help people with hearing loss. According to the WHO, World Health Organisation, 466 million people around the world have hearing loss related problems. This is a serious concern.

Google says, in this app, people can plug in their headphones, and using their Android smartphone, they can increase the volume of certain sounds around them.

Now imagine this, if you’re sitting across somebody in a restaurant, in a noisy hotel, what you can do is, you can increase the frequency of the person who is sitting opposite to you, adjust their voice alone so that you can hear them very clearly. Not the entire volume, but just the volume of the person talking to you.

Or increase the volume of a TV. If you’re watching TV, instead of telling everybody to increase the volume on the TV, you can increase the volume that you hear from TV just on your phone. So this could be a big blessing for so many people.

I love it when I hear news about technology and the digital world solving real-world problems.

Go check out this app and see how you can help people with it, or spread the word or really check out this trend. Google is starting it, but I’m sure it will be a trend that many companies will follow to solve real-world problems.

News #2 – Ofcom report says that almost half of UK adults get their news from Social Media.

Ofcom report says that almost half of UK adults get their news from Social Media
(SOURCE)

Ofcom is a regulatory body which regulates communication services in the UK. And it recently released an annual news consumption report.

The report has an interesting finding where more than half the people said, they are consuming news through social media.

Last year, the number was 44% and this year it has increased to 49%.

This is an interesting trend because you would think, with all the privacy issues and concerns, social media news consumption would come down, but actually, people are consuming more.

Why? Because they trust their friends and trusted sources on social media.

This is a trend that you could watch out for and see how you can use social media to reach, help and influence people

News #3 – Facebook opens up ‘Search’ ads placement option to more advertisers.

Facebook opens up ‘Search’ ads placement option to more advertisers
(SOURCE)

Facebook seems to be allowing more users to use their Facebook Search Ads.

Search Ads were first released for testing in December in the US. And now it seems that they are opening up, after their testing period, they are opening up this option to more people. And more users are seeing the option of placing their ad in searches based on what terms people search for.

For example, if people search for say, water conservation. If you are a nonprofit working in water conservation, then your ad can show up to those people when they search for it on their mobile.

So this could be a good way to reach people. This is an option that you could check out if you’re already using Facebook Ads.

News #4 – WhatsApp might soon allow you to use its web version without your smartphone.

WhatsApp might soon allow you to use its web version without your smartphone
(SOURCE)

If you have been using WhatsApp on the web, on your computer, instead of your phone, you know that you need to keep your phone ON, with your Internet connection, in order to make WhatsApp web version work.

Now there is a report by WaBetaInfo, which is a site that tracks possible new features in WhatsApp, that WhatsApp might do away with that requirement.

So even if your phone is OFF, your web.whatsapp.com might work without the phone.

This is a feature that could really be helpful to a lot of businesses, nonprofits, ministries, which are already using WhatsApp in a big way. So watch out for it.

News #5 – TikTok’s parent company is now building smartphones.

TikTok’s parent company is now building smartphones
(SOURCE)

BBC reported that ByteDance, the parent company of TikTok has acquired a smartphone manufacturing company called Smartisan.

Now, this opens up an interesting trend where a social media organization is acquiring a phone manufacturer.

Does this mean that very soon in the future, you will have phones that are manufactured by social media companies, so that the device is designed, optimized and fine-tuned to their own needs?

Imagine Facebook having its own phone, and everything you do on the phone, even outside Facebook, is using a software platform and hardware device built by Facebook?

It’s both scary and interesting! Watch out for this trend.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected, Stay Blessed.

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Digital & Social Media News – July 2019 – Week 4https://www.natchilazarus.com/weekly-digital-social-media-news-26-july-2019-e026/ https://www.natchilazarus.com/weekly-digital-social-media-news-26-july-2019-e026/#respond Fri, 26 Jul 2019 14:09:26 +0000 https://www.natchilazarus.com/?p=1962 The latest social media & digital marketing news for nonprofit, church leaders and faith-based organisations, from Week 4 of July 2019.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Facebook, Google, FaceApp and Instagram.

Top 5 Digital & Social Media News

News #1 – Facebook is testing fundraising tools in groups.

News 1 - Facebook is testing fundraising tools in groups
(SOURCE)

Facebook seems to be testing fundraising tools within Facebook groups. Facebook groups are already helping a lot of nonprofits bring people together, build a community, and build support for a particular cause.

Now, adding fundraising tools to a Facebook group is going to be very helpful for nonprofits.

The features that are being tested are:

  • Create Fundraisers – Admins being able to create fundraisers and group members adding fundraisers.
  • Groups Donate Button – Admins can add a donate button to posts and members can find the donate button in a new fundraising tab.

Seems like very good features, which can be very helpful. So watch out for it. Once it is launched, after the testing period, you might be able to use it.

News #2 – Instagram makes changes to its ‘Account Disable’ policy.

News 2 - Instagram makes changes to its ‘Account Disable’ policy
(SOURCE)

Instagram announced last week that they are making changes to their ‘Account Disable’ policy.

Now Instagram will make a notification appear to the user before disabling their account.

It’s almost like a warning. They will say you are at risk of being disabled because of this post.

And it’ll also give the user the facility to appeal against disabling that, or deleting that particular post so that it gives them a chance to explain themselves.

News #3 – Google releases details about how they map the world.

News 3 - Google releases details about how they map the world
(SOURCE)

Last week, director of engineering from the Google Maps team released an article outlining how Google Maps functions, on how they actually map the earth.

It was called Google Maps 101. And it was a very interesting article.

I found it very interesting because many of us use Google Maps on a daily basis. Sometimes you wonder how does Google know all these nooks and corners and little lanes and so on. Have you ever wondered?

And this is the first time I’m reading such a detailed report officially from Google on how they go about doing it.

News #4 – Research Paper on data leaks and privacy risks on pornography websites.

News 4 - Pic 1 - Research Paper on data leaks and privacy risks on pornography websites
(SOURCE)
News 4 - Pic 2 - Research Paper on data leaks and privacy risks on pornography websites
(DOWNLOAD THE REPORT – SOURCE)

Last week, a research paper was released by three researchers from the University of Pennsylvania, Carnegie Mellon University and Microsoft research team.

The report abstract says, “…our analysis of 22,484 pornography websites indicated that 93% leak user data to a third party…”, the report goes on to say that even if people use an incognito or a privacy mode on browsers, it still doesn’t help to protect their privacy.

I thought this is important news to bring to your notice because I know as church leaders and as nonprofit leaders, many of you are involved with giving inputs related to this area, to your congregation, to your members.

And some of you may be involved in counseling.

I know there are many nonprofits who actually work in this space.

This report has a lot of information about this and a lot of data and research findings. Do check it out (click the source link above)

News #5 – FaceApp related privacy concerns that you should be aware of.

News 5 - Pic 1 - FaceApp Privacy Concern
(SOURCE)
News 5 - Pic 2 - FaceApp Privacy Concern
(SOURCE)

FaceApp was in the news last week because it completely took over social media with allowing people to take a selfie of themselves and then A.I. (Artificial Intelligence) would convert that selfie into an older version, like how they would be (look) when they are 50 years or 80 years old.

Many people use it, but quickly people realized that this was also a big concern for their privacy, because the terms of the app said the company can use the photo for pretty much anything.

I got a lot of questions from people about what does it mean, what kind of privacy was lost and so on.

So I am linking (above) to 2 good articles about what privacy concerns this poses.

You can take a look and understand it so that you can help others, and as a leader, you are fully aware of what happened.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected. Stay Blessed.

The post Digital & Social Media News – July 2019 – Week 4 appeared first on Natchi Lazarus.

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Digital & Social Media News – July 2019 – Week 3https://www.natchilazarus.com/weekly-digital-social-media-news-19-july-2019-e025/ https://www.natchilazarus.com/weekly-digital-social-media-news-19-july-2019-e025/#respond Fri, 19 Jul 2019 12:06:53 +0000 https://www.natchilazarus.com/?p=1927 The latest and the most important social media & digital marketing news for nonprofit, church and ministry leaders, from Week 3 of July 2019.

The post Digital & Social Media News – July 2019 – Week 3 appeared first on Natchi Lazarus.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Facebook, Google, Amazon, YouTube, and Twitter.

Top 5 Digital & Social Media News

News #1 – Google starts testing a new social networking app, Shoelace.

Google starts testing a new social networking app, Shoelace.
(SOURCE)

Google quietly started testing a new social networking app called ‘Shoelace’.

According to its website, access is, as of now, only based on invites and is being tested in New York City.

The idea seems to be bringing people together around local events. So if you’re in a city, and you’re very interested in an event, you can connect with others, you can plan and you can go to the event and have fun. That is what the website portrays.

This is interesting because it comes at a time when Google has shut down Google+ and it’s moving in this direction with an app on iOS and Android stores.

If you are interested, just like me, on how this is going to work, you can go and sign up for an invite.

Why Shoelace?

I actually looked up why it’s called Shoelace! It’s an interesting name, don’t you think?! And Google has explained saying, “The whole premise of Shoelace is to tie people together based on their interests — like two laces on a shoe“.

So this is definitely a socially centered app and we’ll see how it goes.

News #2 – YouTube announces new monetization options for video creators, at Vidcon

YouTube announces new monetization options for video creators
(SOURCE)

Last week, YouTube announced, at VidCon conference, that it is introducing new ways in which video creators can monetize their videos.

VidCon is a top conference for video creators and this year is their 10th anniversary. So it’s a big event and YouTube obviously wanted to make a big announcement.

They had an official blog in which they announced these new monetization strategies. And this includes Super Stickers, Channel Memberships, and many other monetization options.

If you are a video creator, do check it out and see if some of it applies to your nonprofit or your ministry.

News #3 – Twitter bans hate speech against religious groups

Twitter bans hate speech against religious groups
(SOURCE)

Twitter announced last week that they are updating their rules to ban hateful conduct against religious groups.

Twitter has already banned any hateful comments related to race, ethnicity and so on. But last week’s comment is very specific to Religious Groups.

Their announcement on the official blog says it will remove any tweet which ‘Dehumanizes whole religious groups‘.

It’s good that Twitter is taking the stand against certain kinds of tweets, certain ways in which it is worded which dehumanize religious groups.

The link above is from the official blog of the Twitter Safety team, so you can check out what kind of action is being taken.

News #4 – Facebook to release new apps on an experimental basis 

Facebook to release new apps on an experimental basis
(SOURCE)

Facebook announced last week that they will be setting up a separate team called NPE team, which is ‘New Product Experimentation’ team.

In fact, they’ll be setting up a separate Limited Liability Company for the NPE Team. And they will be coming up with new apps, which will be consumer-focused, as per Facebook.

And they will be releasing new apps into the market and testing which works so that they can start adding it to their group of apps.

This is interesting because Facebook has only been going around buying other apps like Instagram, WhatsApp, and also ‘getting’ features from other apps built into it.

Like with Snapchat, they just ‘brought in‘ (eye roll) Snapchat’s features into their app. So, it’s nice to see Facebook coming up with an option where they are starting to build something on their own.

Hopefully, this initiative will come out with some innovative new solutions. Let’s wait and watch.

News #5 – Nonprofits could benefit on Amazon Prime Day, through AmazonSmile

Nonprofits could benefit on Amazon Prime Day, through AmazonSmile
(SOURCE)

By the time you watch this news, Amazon would have completed the 2-day Amazon Prime Day sale.

These are 2 days in which Amazon products are priced at a very low cost (supposedly). And Amazon spends a lot on advertising this and people buy things that they have been waiting to buy, at a very low cost.

Now, why am I telling you this?

There is another side of Amazon which many nonprofits don’t know about. It’s called AmazonSmile.

AmazonSmile is a program in which Amazon donates a small percentage of the sale to certain nonprofits and charitable organizations that are registered with Amazon.

So if you have registered with Amazon, in these two days of Prime Day sale, you will get a certain percentage of the sale, if the people who buy products choose your nonprofit as their favorite nonprofit.

Now, this is big, because one research by a company says that, the expected sale in this year’s Prime Day is going to be close to $6 billion. Last year it was 4 billion, with 100 million products sold on just those 2 days. So this is a big sale.

If you are a nonprofit, you might want to think about this program, maybe for next year. This year it’s over, but maybe for the next time.

Check out smile.amazon.com and see if your nonprofit or organization can get listed in this. Just wanted to bring that to your notice.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected. Stay Blessed.

The post Digital & Social Media News – July 2019 – Week 3 appeared first on Natchi Lazarus.

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Digital & Social Media News – July 2019 – Week 2https://www.natchilazarus.com/weekly-digital-social-media-news-12-july-2019-e024/ https://www.natchilazarus.com/weekly-digital-social-media-news-12-july-2019-e024/#respond Fri, 12 Jul 2019 10:56:47 +0000 https://www.natchilazarus.com/?p=1827 The latest and the most important social media & digital marketing news for nonprofit, church and ministry leaders, from Week 2 of July 2019.

The post Digital & Social Media News – July 2019 – Week 2 appeared first on Natchi Lazarus.

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Hello! Welcome to this week’s edition of the Digital and Social Media News for Leaders of Nonprofits, Churches, Ministries and Faith-driven Entrepreneurs.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for the news.

That is why, each week, we bring you the Top 5 Digital and Social Media News that you need to know for this week and present it to you in a short video format.

This week we look at news items related to Facebook, Google, Instagram, YouTube, and Waymo.

Watch this video (below) to get your weekly dose of social media news, in less than 5 minutes.

Top 5 Digital & Social Media News

News #1 – Instagram releases new features to fight online bullying

Instagram on Online Bullying
(SOURCE LINK)

Instagram has announced two features that will help them fight ‘online bullying’ on their platform.

Online bullying is a serious concern on social media and the Internet, especially when it comes to the younger generation.

  1. The first feature – When somebody posts a hateful or an offensive or a hurtful comment, Instagram will pop up a message saying, “Do you really want to post this?”. So it’s almost like a nudge, or encouraging the person who makes that comment not to post. Instagram says that they have been testing this and this has really reduced the number of people who want to post these type of comments.
  2. The second feature – It is called the ‘Restrict’ feature, where if you choose to restrict the person on Instagram, then their comments will be visible only to them and nobody else will be able to see it. I think it’s a good direction that Instagram is going in, especially considering how fast the platform is growing.

News #2 – Google Photos to release new features including text search on images

Google Photos News - release new features
(SOURCE LINK)

Google Photos will soon be getting a bunch of new features including manual tagging of photos, timestamps, and the ability to search for text that is inside the photo – If you have some kind of text in your photo, you will be able to search for that particular text, even though it is an image.

Last week, the product lead of Google Photos got on Twitter and had a conversation with other developers.

During the conversation, he kind of confirmed all these new features that are going to be released in the days to come.

So if you use Google Photos, then, look out for these new features in the coming days.

News #3 – Facebook to follow Twitch’s model of viewers paying video creators

Facebook News - Like Twitch Bits, Facebook will release Stars a new way to pay video creators
(SOURCE LINK)

Facebook is starting an interesting trend for social media videos. CNET reported that Facebook will soon allow you to pay a small cash-kind-of-payment to video creators, who create good videos that you like.

For example, if you’re watching the video that I create and if you really like it, you can actually pay me something called ‘Stars’ as an appreciation for creating that video.

Now, this an interesting trend. But it’s not a novelty.

Already a platform called Twitch is using this. And it has been using it successfully. What it does is, this is a gaming platform and people who watch other gamers play can actually give them this little online currency called ‘Bits‘. And ‘Bits’ is actually purchased with real money.

So this is a very interesting trend and in the future, if this takes off, then video creators can start making money by creating good videos for their audience. I highly recommend you watch out for this trend.

News #4 – YouTube’s official app now available on Amazon Fire TV

YouTube news - App will be on Amazon Fire TV Stick
(SOURCE LINK)

YouTube announced that its official app is available on Amazon Fire TV Sticks as of last week.

Earlier, we had announced that Amazon and Google are trying to put their differences away, and make their content streaming platform available on each other’s devices. That implementation seems to be complete now.

And Amazon’s Prime Video is now available on Chromecast and Google (Android) TV, and YouTube is now available on Amazon’s Fire TV Stick.

This is good news if you’re a video creator because now your videos which are on YouTube can reach many, many more people who are already users of Amazon Fire TV Stick.

News #5 – Waymo’s self-driving cars complete 10 billion miles of driving in simulation

(SOURCE LINK)

Waymo is an autonomous driving company, which means it’s a company that is trying to produce self-driving cars (also known as Autonomous Cars).

This is a company that is owned by Alphabet. And if you know, Alphabet is the parent company of Google.

So basically Waymo and Google are sister concerns.

Waymo made an important announcement last week that they have completed 10 million miles in the real world, testing their self-driving cars. And over 10 billion miles in simulated situations.

That is a lot of miles.

So they have really tested self-driving cars a lot. It’s only a matter of time before these things start rolling out and we see self-driving cars coming out.

This could revolutionize the way we travel for ministry, the way we reach people, the way we serve people, as a nonprofit. So I really like this trend of self-driving cars becoming a practical thing.

That’s all we have for you this week. Thank you for spending your time with us.

Have a wonderful week!

Do leave your comments, questions, feedback, and reviews.

We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected. Stay Blessed.

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Social Media News – July 2019 – Week 1: For Nonprofits & Church Leadershttps://www.natchilazarus.com/weekly-digital-social-media-news-05-july-2019-e023/ https://www.natchilazarus.com/weekly-digital-social-media-news-05-july-2019-e023/#respond Fri, 05 Jul 2019 07:11:56 +0000 https://www.natchilazarus.com/?p=1798 The latest and the most important social media & digital marketing news for nonprofit, church and ministry leaders, from Week 1 of July 2019.

The post Social Media News – July 2019 – Week 1: For Nonprofits & Church Leaders appeared first on Natchi Lazarus.

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Hello! Welcome to this week’s edition of Social Media News for Leaders of Nonprofits, Churches and Ministries.

We know you are busy. And we know that most of you don’t have the time to search the big world wide web for relevant social media news.

That is why, each week, we bring you the Top 5 Social Media News that you need to know for this week and present it to you.

This week we look at news items related to Facebook, Google, TikTok, Google Maps and Twitter.

Watch this video (below) to get your weekly dose of social media news, in less than 5 minutes.

Top 5 Social Media News

News #1 – Google adds new lesson plans that educate children about online safety

Back in 2017, Google launched an Internet literacy program for kids between 7 and 11 years old, called the ‘Be Internet Awesome’ program.

This was aimed at teaching children how to be safe and secure online, which is a very important topic.

In today’s social media, digital world, keeping children safe online is something very important and something that we need to pay a lot of attention to.

Last week, Google updated this program with six lesson plans. These lesson plans are meant to help educators in the classroom and they can teach children.

For example, how to spot fake news or how to spot an image or a video that has been edited and so on. So it’s got a lot of information that can help kids understand more about the Internet, keep themselves safe.

I know there are many children’s ministries and nonprofits who are working in the area of family safety that are listening to me. You can go check out these resources and use them to help people.

News #2 – Facebook allows you to post exclusively to your top fans

Facebook is rolling out an option where you as a Facebook page can post something that is seen only by the Top Fans of your page.

Who are Top Fans?

Top Fans is a badge. It’s a feature that is available to certain pages (which have more than 10,000 followers) and you have to turn that feature ON.

If you have that feature ON in the settings area, then some people who are following you, who are very active, who post and comment and they’re very active on your page, will have this badge below their name.

For example, I will have Natchi Lazarus and below that it will say ‘Top Fan’ of your page.

Now you can post something which is seen only by me… me and others who are Top Fans.

This is interesting because this helps you make your Top Fans feel special, or you can communicate something exclusively to them. There are many ways you can use this to build more engagement with people who are already engaged with your page. Do check it out.

News #3 – Twitter adds labels to tweets from politicians and officials when it violates terms

Twitter made an important announcement last week about the way it deals with tweets that violate its rules, specifically from politicians and government officials.

Instead of deleting those tweets, Twitter will now add labels to those tweets and it will say why they are not deleting that tweet.

They choose to keep that tweet, even though it has violated their terms, they choose to keep it, because it is of public interest.

Maybe it’s a tweet that clarifies something or keeps someone accountable. So instead of deleting it, they add a little label or a note that says why Twitter has chosen to keep that label.

This is important from a public conversation perspective.

News #4 – Google Maps launches ‘Stay Safer’ alert for your taxi ride in an unfamiliar city

Last week, Google Maps added an important safety feature called ‘Stay Safer’ alerts.

These alerts are specifically useful if you’re visiting a town or a city that you’re not familiar with, and you’re taking a cab.

When you’re in the taxi, if the driver goes off-route or takes a detour that is more than 0.5 Kms outside the suggested route in Google Maps, then you will get an alert.

So it’s basically your way of knowing whether you’re being taken for a ride or if you’re going off track.

I think it’s an important feature. If you have an Android phone, update it to the latest version and you might be able to access this.

News #5 – TikTok wants its users to create educational and motivational content

As you may know, TikTok is right now one of the most popular social media platforms.

Usually TikTok is associated with funny videos and videos with songs and music in the background.

Recently, TikTok has launched an in-app challenge called EduTok.

If you look at Hashtag #EduTok you will see videos with a lot of educational, motivational content. At the time of posting this blog, this Hashtag had got more than 5 billion views for the videos!

This is interesting because suddenly it opens up new ways for people to create content on TikTok. Organizations like you can also start thinking about creating educational, motivational content instead of wondering what kind of content to create for TikTok. Go and check it out.

That’s all we have for you this week. Have a wonderful week.

Do leave your comments, questions, feedback, and reviews. We will bring you a fresh set of the latest Social Media news for you next week.

Until then, Stay Connected. Stay Blessed.

The post Social Media News – July 2019 – Week 1: For Nonprofits & Church Leaders appeared first on Natchi Lazarus.

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