by Natchi Lazarus | Dec 15, 2018 | Resources and Tools, Social Media Marketing
If you try searching for the term ‘Social Media Marketing Books’ on Amazon or Google, you will end up with 1000s of results. With easy self-publishing options, there are more authors writing and publishing books on social media marketing now than ever before. How do... 
by Natchi Lazarus | Dec 12, 2018 | SEO Search Marketing
“In the beginning was the Word” – This is one of my favourite verses in the Bible. And you would not sound preachy if you quoted this to an SEO (Search Engine Optimisation) professional. You would totally be speaking his or her language. Words are the basic building... 
by Natchi Lazarus | Dec 5, 2018 | LinkedIn Marketing, Social Media Marketing
LinkedIn recently confirmed to TechCrunch that it plans to build ‘Stories’ feature into its platform, and is currently testing it with students. There has been a mixed response from the business and marketing community for this news. Most of them negative.... 
by Natchi Lazarus | Nov 28, 2018 | Social Media Marketing
I don’t have to tell you that video is important. You know it. You see it all around you. You create them every week. But the challenge is getting people to watch it. The challenge is figring out how to drown all the noise on the internet and get your video in... 
by Natchi Lazarus | Nov 21, 2018 | Marketing Questions, Social Media Marketing
“Natchi, social media is not working for me. I need help”, this was the WhatsApp message that I received from my friend. My friend is a sincere social entrepreneur. She is hardworking. She loves to engage with her audience. She has built a good reputation and trust in... 
by Natchi Lazarus | Nov 7, 2018 | Resources and Tools, Social Media Marketing
Are you ready for 2019? Do you have a plan in place for social media and digital marketing? When you create your digital plan for the coming new year, it is important that do not miss any key areas of marketing or trends that you need to consider. This 15-point... 
by Natchi Lazarus | Oct 24, 2018 | Digital Marketing, Marketing Questions
As a leader, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working... 
by Natchi Lazarus | Oct 10, 2018 | SEO Search Marketing, User Experience (UX)
How would you feel if a trusted, long-time friend of yours referred you to a restaurant for dinner, promising you that you will have a good time, but when you got there you found that the food was horrible, the place was not clean and you had a very bad overall... 
by Natchi Lazarus | Sep 26, 2018 | SEO Search Marketing
The influence of ‘search’ is not just limited to online transactions anymore – Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase.... 
by Natchi Lazarus | Sep 12, 2018 | Content Marketing, How-tos, Social Media Marketing
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted – a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that...
