by Natchi Lazarus | Nov 7, 2018 | Resources and Tools, Social Media Marketing
Are you ready for 2019? Do you have a plan in place for social media and digital marketing? When you create your digital plan for the coming new year, it is important that do not miss any key areas of marketing or trends that you need to consider. This 15-point... 
by Natchi Lazarus | Oct 24, 2018 | Digital Marketing, Marketing Questions
As a leader, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working... 
by Natchi Lazarus | Oct 10, 2018 | SEO Search Marketing, User Experience (UX)
How would you feel if a trusted, long-time friend of yours referred you to a restaurant for dinner, promising you that you will have a good time, but when you got there you found that the food was horrible, the place was not clean and you had a very bad overall... 
by Natchi Lazarus | Sep 26, 2018 | SEO Search Marketing
The influence of ‘search’ is not just limited to online transactions anymore – Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase.... 
by Natchi Lazarus | Sep 12, 2018 | Content Marketing, How-tos, Social Media Marketing
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted – a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that...
