Hello and welcome to the #AskNatchi Show. Today, we have a good question about Websites. The question is, “When is a good time for you to start thinking about redoing or redesigning your website?” This is a question that we get asked often. Like, “Is it time for us to have a new website?” People we work with, ministries and organizations that we work with, when they want to do a new website this question comes up. “Is it a good time?”
Two reasons NOT to redesign your website
Today, I want to talk to you about that. I want to give you 2 reasons when NOT to redesign your website, before I go to when you should consider redesigning your website. Ok? 2 reasons for NOT doing it. 2 reasons for doing it. First, let me talk about two reasons for NOT doing it.
#1 – When someone else has a better-looking website
No.1 – Don’t redesign your website just because somebody else has a better-looking website. Most of the time I see people look at somebody else’s website and they say, “Oh, this ministry has this type of website. So let’s just redo it.” Or somebody else has a nice shiny website. Don’t do that because you are not them. Don’t compare.
As long as your website is working, don’t touch it. As long as anything is working, in the digital and social media world, don’t touch it. Keep moving forward because it’s helping people, it’s serving people, it’s accomplishing its purpose. So focus your efforts and resources, and money on other things. Because it takes a lot of effort to redo a website – it takes a team, it takes money, it takes effort, so you might as well focus on something else if your existing website is doing well and fulfilling all your needs. So don’t do it because somebody else has got a nice, shiny new website and you want that.
#2 – When you are bored with your existing website
No.2 – Don’t do it, if YOU are bored with it. Sometimes ministries would say, “Oh, we’ve had this website for a very long time. Let’s do a new one”. That’s not a good enough reason. If your website site is working well, and you’ve had it for a long time, keep it. Why do you want to do a new thing? Because it’s already working well, why do you want to change it? The same logic that I told you for the earlier point. So keep it. Don’t do it because you are bored or don’t do it because somebody else has done it.
Two reasons to go ahead and create a new website
But here are the 2 reasons you should look at definitely redoing your website. 2 situations.
#1 – If the website is underperforming
No.1 – If it is not performing. Always keep tracking your website and see if the performance numbers are up to what you were expecting it to be. First, you can look at things like conversion – whether people are doing things that you want them to do, like watching your live stream, or buying your products, or accomplishing other ministry goals, like participating in prayer, ability to get information. There are lots of metrics that ministries could have for a webpage. As long as your website is hitting those conversion goals, you are good. But the moment it’s not hitting, then it’s time for you to start thinking about a new website.
One of the goals could also be bounce rates. If the bounce rate is very high. What is a bounce rate? A bounce rate is people coming to your website and immediately going off. They don’t spend time. They don’t do the things that you want them to do. They are not taking a lot of time and spending time on a Web site. Then maybe something is wrong. So conversions, bounce rates, look at these numbers. You will know whether your website is starting to not perform at the level you would like it to perform. At that stage, definitely go for a new website. No worries at all. You are ready for a new website, a new redesign.
#2 – If you have outgrown your website
No.2 – Even if your website is performing well, you have outgrown your website. This is a very good reason. Most of the times, when we work with organizations, we see that organizations become bigger and their goals become bigger. They start doing new things. And the current Web site, even though it’s performing well within its capacity, is not having the features and the benefits, or other things that are required for meeting the level to which that ministry has grown.
You have outgrown your current website. In that case, definitely go for a redesign. Even if it is a short while since you had a website, in just this few months, you have outgrown it? Praise God. That’s fantastic. Go for a new website.
These are two good situations or good reasons for you to start thinking about a new website. The first two are not very good reasons. I hope that was useful. Thank you so much for asking that question. If anyone who is watching, if you have any questions related to digital or social media, do send them to me. We will try and answer those questions. I’ll see you next week with another answer to another question. Until then, you stay connected, stay blessed, and stay safe. God bless you. Bye.