Hello and welcome to the #AskNatchi show. Today we are talking about how to post longer videos; more than one minute videos on Instagram. I’m actually going to share my phone screen and show you something very cool that you can do so you don’t want to miss it.

The question is from a ministry that says, “Hello Natchi, we are a teaching ministry and we have longer videos, but we know that Instagram allows you to only post 1 minute videos. How can we overcome that restriction? Are there any tips?”

Yes there is. There is a fantastic tip and I’m so glad you asked. Because Instagram is such a powerful platform and if you know how to work around all the restrictions on Instagram, there’s nothing like Instagram to reach your audience and help them. So I’m going to quickly take you to the screen share from my phone.

What I’m going to show you is this. How you can shoot longer videos for your ministry, your teaching ministry videos, that can be a few minutes long. It need not be just one minute. And you can post that on Instagram in the IGTV section.

And then ‘Preview’ it on your Instagram newsfeed so that it also appears on your newsfeed. And also here’s the thing, this is probably something that you all know so far, right? Whatever I told you so far? But now I’m going to share with you one additional new feature that was just launched last week.

where you can share that to your Stories. And in the Stories, the first 15 seconds of the video will actually PLAY, which means you don’t have to miss the huge audience that are there on the Stories section of Instagram. Usually in Instagram, Stories is the one that gets most reach because it’s short, and it’s temporary, and people quickly go through it. It had 500 million users, last time they released the statistics, I’m sure it’s much, much more now with COVID and work-at-home. So you want to reach people in the Stories section. But the Stories will only give you 15 seconds. And earlier when you posted IGTV on Stories, it was just a static image. But now IGTV allows you to ‘AUTOPLAY’ it and actually 15 seconds of your IGTV video will PLAY on your Stories when you share it.

I’m just going to show you how all this, the work together. So, by just doing one post on IGTV, you can make it appear on IGTV, on Instagram newsfeed, the regular newsfeed and on Stories. And all of them leading people back to your video where they can watch the full longer video. Okay, let’s just go ahead and watch that tutorial.

I hope that was useful. Go ahead and implement that process in your ministry and let me know how it works. And if any of you have any other questions on digital and social media, do let me know. I’m very happy to answer them for you in this show. God bless you. Have a wonderful day. Bye. I’ll see you next week.

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