Welcome to The Connected Church news!
Our final news of this week is from Android. And could be an important one from an advertising point of view.
Android advertising prices are starting to go up because of demand, because advertisers are starting to shift to Android from Apple when it comes to mobile advertising. As we’ve been reporting and you know that Apple’s tracking restrictions are starting to roll out. In fact, they have already been rolled out. And one new research says that only 33 percent of people have opted in for tracking, which means a majority of people have opted out, which reduces the base for advertisers, big advertisers. And they are starting to shift and move their budgets away from this into Android. So an interesting trend.
We all are watching out for the effects, long term effects of Apple’s tracking restrictions. As of now, it’s still early days. So we will continue to watch and we will report to you if anything major happens. But this is one big news that has just come out related to this.
Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.