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I wanted to bring your attention to two important industry reports that were released last week. One is for younger audience. So if you are a ministry or a non-profit that works with younger people, then the first report from Snapchat, which is called a Snapchat Generation report that talks about GenZ and the trends…changing trends and their mindset, could be something that’s important. It’s very interesting to see how the new generation is consuming content.

Source: Snapchat

As a ministry, it’s important for us to be prepared to minister to them in a relevant way. Definitely look at these news items and see if you can glean some important insights from these reports. For example, it says this generation is more interested in photos as a type… or an image as a type of content, and they are really keen to consume that type of content. Just one point from that. But definitely check out the other details. These reports are available publicly. I will link to all of them in the show notes so you can download, and talk to your team, and try to fine-tune your strategy based on that.

Note: This news item is part of the weekly news show, The Connected Church News, that collects the Top 5 Digital and Social Media News each week for leaders of churches, ministries or christian nonprofit, and presents it to them in 5 mins.

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