Social Media | Web3 | Digital Marketing
I teach and work with Nonprofits, Faith-based Businesses, Churches and Ministries, helping them implement social media, web3 & digital strategies, processes, workflows and tools to reach the right audience, amplify the message, engage effectively and accomplish their online mission & goals.
For 15+ years, I have helped clients from various domains around the world, grow and expand their operations, using proven frameworks and tools.
I have been speaking in conferences, workshops and seminars for more than a decade now, on Digital, Social Media & Faith-based topics.
serving those who serve
(NONPROFITS WORKED WITH, TRANSFORMING THE WORLD FOR GOOD)
THE CONNECTED CHURCH BOOK
Social media plays a prominent role in our everyday life. If you are a church, nonprofit or a faith-based organisation, this book can help you understand how social media works and lay a strong foundation for your digital ministry. The book outlines a proven communication model and a 6-step practical implementation framework that has helped organisations for the more than 10 years.
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THE CONNECTED CHURCH PODCAST
As a Church, the Body of Christ, we are called to fulfil the Great Commission given to us by Jesus. In order to do that effectively in this digital era, in today’s social-media-dominated world, it is important for us to equip ourselves with the knowledge, skill, and understanding of how this online ecosystem works.
In The Connected Church Podcast, I cover practical and strategic topics that will equip you as a leader. In this podcast, I not only use my experience and expertise from my work to derive solutions to complex digital media challenges that ministries face, but as an educator, I also break down complex technical topics to simple, doable actionable tasks.
Answers. Strategies. Tools. Techniques.
I share answers to questions, tips, trends, techniques and tools regularly. I write on topics related to digital, social media, online marketing and The Bible.
Connected Church News: Week 5, November 2022 – News from and about WhatsApp, YouTube, Meta, Google, Snapchat, Web3
Meta released an interesting announcement about an app that they are adding into Meta quest that
integrates VR virtual reality into live sports. The app is called Xtadium with an X in it instead of S. So I
guess you call it Xtadium. Tough brand name. So
what the app does is it gives you a feeling of sitting in
the front row of a real life sports game.
So you will feel like with your headset on, even though you’re at home, you will feel like you’re actually in
the front row of the stadium. You can watch
the game, the real game, like live game, and you can watch
the audience and you know all of that with your avatar. It’s an integrated hybrid experience of real life
footage and Metaverse coming together. So an interesting application, anything that combine
s two things,
sports and news, is going to be adopted very well by the audience audience. That’s what we’ve seen in
So let’s see if this helps Meta VR move forward.
Connected Church News: Week 4, November 2022 – [Web3] Nike launches .SWOOSH marketplace as part of its NFT plans
LinkedIn has released a new brand safety hub to help you protect your brand reputation, especially when
you’re releasing an ad or a campaign using the Audience Network. Audience Network is basically a set of
platforms that are outside LinkedIn and
LinkedIn as tied up or partnered with these platforms to increase
the exposure of the ads and campaigns. So now they are giving you tools and especially this new tool to
help you review those platforms. Find out if there are any platforms that you don’t w
ant your ad to be
shown on. That is if there is a clash of values or ethics or something that does not go well with your
brand, like you don’t want your brand name to be seen on that platform.
There’s situation like that. As a nonprofit or ministry I thin
k it could be useful in some cases not for most of
us. So generally I would say don’t mess with it, just leave it as it is. But if you’re very particular about
platform then pass this on to your ad strategy team.
Connected Church News: Week 4, November 2022 – TikTok releases findings from Digital Parenting Practices 2022 survey
Instagram has announced that you can now add music to your regular Instagram image posts on
Newsfeed. Now, these are regular photo posts, which is what originally made Instagram popular. And
now instead of just posting, say, an announcement of your
event, a ministry event, or a picture of your
worship session or something like that, you can add music to it. Think about it. It makes things much more
I think in a ministry and nonprofit setting, this can be really useful. And because of T
ikTok success, most
social media channels are now realizing that music draws people, makes things a little more enhanced.
So think about a music before you start posting photos now, the announcement says that you can choose
a segment of between 5 and 90 se
conds of a song to use. Of course, if you have a brand account, then
you have a little bit of limitations on the type of songs, but you can still use Meta’s sound collection.
Do pass this on to your social media team.
Connected Church News: Week 4, November 2022 – News from and about Instagram, TikTok, Meta, LinkedIn, Nike, Web3
Connected Church News: Week 3, November 2022 – [Web3] Blockchain Association in MENA region & A New NFT Royalty Model
Connected Church News: Week 3, November 2022 – WhatsApp launches Communities, 32-people video calls & in-chat polls